Senior Director, Brand Experience & Creative Ops

Samsung

• USA > New Jersey >Ridgefield Park
• FULL_TIME
• 2022-03-10T06:54:00Z –> 2022-06-08T06:54:00Z

Description

Position Summary

We're looking for a Senior Leader of Brand Experience and Creative Ops to help guide strategy and execution for the core Samsung brand in the US. Our ideal candidate is passionate about brand and understands its importance across the entire customer experience. You should be fluent in consumer marketing and comfortable in a quickly-evolving environment. This is a great opportunity to help shape how millions of customers view and experience Samsung. 2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

Key Responsibilities:

• Creative Services: Responsible for brand leadership and driving more efficient creative development processes, consistency of brand assets and consumer experience, and cost and brand risk avoidance. Responsible for services like brand trainings, brand reviews & deep-dives, brand compliance or planning with GMC.
• Integrated Marketing: Drive brand and business growth via authentic, consistent and impactful connections with consumers; addressing them where they are and for who they are through combined efforts across Partnerships, Social, Influencer, Cause Marketing, Brand Channels and Events/Activation specifically supporting programs for brand building, but efficiencies to stay close to the business
• Brand Events: Lead strategy and production of trade events and exhibit activations, with a strong focus on ensuring quality execution and improving the effectiveness/efficiency of processes, programs, and infrastructure to bring consumer story to life in a trade environment.
• Brand Operation: Lead strategy and operations planning for brand experiences including the evolution and management of Samsung 837 in NYC and the experience at Hollywood Park in LA. Strong focus on consumer experience, operational efficiency, and key infrastructure that can drive potential for retail in the space and .com traffic.
• xLOB Marketing and Campaign Planning: Lead strategy for xLOB .com events and brand opportunities. Includes driving creative platform development for brand level priorities like Sustainability and Quarterly .com events. Strong focus on consumer insights and competitive analysis to drive opportunity

Qualifications & Experience:

• A Bachelor's Degree with 15+ of brand creative, strategy, operations, integrated marketing and brand partnership expertise.
• Expert in in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc).
• Creative mindset – Track record of developing new ideas that engage and delight the consumer and shopper
• History with execution of physical brand experience/events.
• Fluent in all aspects of brand strategy and end-to-end customer experience.
• Successfully led and helped execute major campaigns from conception to launch to optimization — providing insightful campaign analytics.
• Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy.
• Business acumen and communication skills.
• Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion.
• Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment.
• Ability to communicate with and present to team members at all levels.
• Highly adaptive and flexible, comfortable with ambiguity.
• Excellent situational awareness and emotional intelligence.

Skills and Qualifications

Core leadership Competencies:

• EXCELLENCE

Drives action with humility, EQ, and an unwavering passion for performance and results * CHANGE

Embodies and encourages intelligent creativity * CO PROSPERITY

Navigates highly matrixed and complex organizations successfully as part of a team * PEOPLE

Builds and develops best-in-class teams built on trust, accountability and mutual respect for each other and the organization * INTEGRITY

Inspires trust, confidence, and consensus across the organization by fostering relationships

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• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

COVID-19 Vaccine Mandate

In order to comply with the federal vaccine mandate, Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

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